“Identity is cause;
brand is effect.”
In the days of yesteryear – companies spent an untold amount of money on branding. Logos. Slogans. Patented Pantone colors. The same continues today, but isn’t always as effective. Why?
Today’s workplace is significantly different than that of our parents. An organization’s culture and brand isn’t just a logo or slogan, but rather a simultaneous top-down and bottom-up approach, shaped mostly by the actions and messages shared by employees. The best money a company can spend on branding today is to tap the power of employees as credible and active ambassadors of the brand.
VERDI: The Agency can help you design a logo and slogan, which are still very important components of brand. But we can also help you design an employee engagement strategy which will help build your brand from the inside out.